Why haven’t fairness cream adverts been banned? If you think about it, they’re sexist, racist and shallow. The basic idea of a cream to make your skin fairer and thus beautiful signifies that dark skinned people are not beautiful.The advertisements generally show dark skinned women who are either unable to procure employment or are unable to get married. And it is implied that this is because of their skin tone. The model begins using [insert product name] fairness cream and voila! Her skin turns fair and she is flooded with job opportunities and marriage proposals. So basically, women do not get employed on the basis of their qualification but on the basis of their colour? And the marriage advertisments piss me off even more because I’ve seen people like that in real life. And each time my only instinct was to plant a hatchet wound on their faces. Skin tone, is that all there is to a person?

These advertisments imply that the degree of your success, if any, in various spheres of life depends upon the colour of your skin and not upon your capability.

Is it just me or is that really fucked up?

The first time I saw the Fair & Handsome advertisment it amused me. I think this was about 5-6 years ago. Even back then I realised it was pretty dumb.

Why do men need a different fairness cream in the first place? Will they grow a pair of mammary glands overnight or something if they use a fairness cream meant for women? The advertisment shows/showed a man applying a fairness cream in hiding then his friend/acquaitance/manlover or whatever comes along and berates him for using a fairness cream meant for women and then gives him one meant for men instead. Even thinking of the advertisement makes me want to puke. This is the kind of dumb insecurity which ensures that racism remains prevalent in the world. Any person who uses fairness cream should be ashamed of himself/herself irrespective of the brand and it’s target demographic. It is a way of acknowledging that dark skin is a blemish, that it is something ugly and undesirable. And I refuse to accept that.

What’s even worse is that tons of celebrities endorse these products. The same people who go on and on about being good human beings and participate in highly publicised charity events. What kind of two-faced, greedy, dipshit lumps are these people?

I wonder why I’ve never heard anyone say anything about this. Maybe it’s too insignificant a matter for people to bother with. I don’t think that is the case though, considering how this bullshit is all over the televison all the time and the huge amounts of people who actually buy this stuff.

Currently listening to: Raghu Dixit Project – Ambar